Why Every Real Estate Agent Needs a Website

A MAJOR COMPONENT OF YOUR MARKETING STRATEGY

UNDERSTANDING THE CURRENT CLIMATE

In today’s digital age, it is imperative for real estate agents to have a strong online presence. According to the 2021 National Association of Realtors Profile of Home Buyers and Sellers, over 50% of home buyers found the home they purchased on the internet. Additionally, the National Association of Realtors states that over 90% of home buyers are searching for a home online.  Therefore, agents without a website risk missing out on gaining new leads and growing their business. 

BUILD AWARENESS AND ONLINE PRESENCE

Let’s face it, the internet has quickly become the most important tool in the home search process. Real estate agents who do not have a personalized website and are not actively building their online presence risk missing many opportunities for their business. Although many agents rely on leads from referrals or repeat business, it is very important for agents to utilize a website to establish name recognition, build brand awareness, and showcase previous work. In the long run, marketing and advertising an agents’ own brand will result in more business.

GENERATE QUALITY LEADS

According to the National Association of Realtors, 62% of agents spend at least one hour per day on marketing and advertising. Additionally, 60% of agents prospect for leads on a daily basis. That is a lot of time spent chasing leads in an already highly demanding line of work. With a website, real estate agents can team up with digital marketing agencies to build marketing strategies and generate quality leads. In the short term, the website acts as the main space held for showcasing your personalized brand, your previous work, and listings, and as the main point of contact for new or previous clients. In the long term, content and inbound SEO (Search Engine Optimization) marketing can be applied for more organic growth online which will assist in acquiring new leads.

For immediate lead generation, paid marketing strategies such as PPV can be implemented to bring more attention to your new online portfolio and ultimately land new leads. Regardless of marketing tactics, having a website will allow agents to focus more of their valuable time on closing sales and generating revenue. 

DEVELOP YOUR PERSONAL BRANDING AND INCREASE CREDIBILITY

According to the NAR, over 90% of home buyers are searching for a home online. Therefore it is absolutely imperative to have an online presence that stands out and showcases the best of your brand. Most real estate agents believe that using the single-page profile website of a well-known real estate firm should be sufficient for their online presence. However, there are several issues with this approach.

  • When buyers or sellers visit the firm’s site, they are visiting the real estate agent’s umbrella brand instead of the agent’s personally branded website. This means that the agent relies on the umbrella brand to refer to the lead and that the agent is not in control. This also means that the agent will have to compete with other agents within the larger firm’s umbrella for their business. 
  • When an agent decides to leave the umbrella company, they must completely remake their online presence from scratch which will not only take a lot of time to make but will also take time to build a new online presence on a new site. 
  • A MAJOR COMPONENT TO YOUR MARKETING STRATEGY

    Every small business can benefit from having a personalized website and online presence. This is no different for the real estate industry. Realtors who invest in a high quality, personally branded website reap many benefits that include:

    • Building Brand Awareness
    • Generating Quality Leads
    • Increased Credibility
    • Helping buyers and sellers throughout their buying and selling processes
    • Showcasing Previous Work and Listings
    • Full Information Control and Analytics
    • Direct contact Point for Customers

    Overall, real estate agents who invest in a website produce more opportunities than those that do not. A high-quality and personally branded website is a small price to pay for long-term success. 

    Check out our latest custom website for Real Estate Agent, Austin Simon


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