Real Estate Website Design Tips For More Leads And Better Engagement

Real estate agents have a lot to do in order to keep up with the demands of their job. They are constantly on the go, meeting clients and working hard for hours on end. In this article we will be looking at some website design tips that real estate agents can use to make themselves more accessible to potential leads, build trust with current clients, and stay relevant in our digital age. Whether you’re just starting out or you’re an established agent who’s been around for years, these helpful hints will make your business run smoother than ever before.

With the rise of mobile devices, you need to be sure that your site is optimized for all screen sizes. It’s also important to have a responsive design so that visitors can view your site from any device and still get the best experience possible.

  1. Make sure your site is mobile-friendly and responsive
  2. Add a blog or video section to keep customers informed on the latest happenings with your company
  3. Create an interactive map of the area where you work so people can find their way around
  4. Include testimonials from past clients for social proof that your services are worth it
  5. Use photos of properties, floor plans, and other features to show potential buyers what they’re getting into before they sign anything
  6. Keep up with the trends in web design – including scrolling banners, sliders, full-screen images, and more
  7. Consider adding an email newsletter signup form on every page of your website so visitors can stay up-to-date without having to remember to check back often
  8. Make sure there is plenty of white space on every page for better readability
  9. Create contact forms where people can fill out their information if they would like more information on your services or products
  10. Add videos to show off homes in detail and provide information on how you can help them live their dream home
  11. Keep all links relevant – if someone clicks on one link but doesn’t find what they were looking for, try linking back up higher in the article instead of just putting “back” as a link title

Real estate agents have a lot on their plate, but one thing they should never forget is the importance of marketing themselves and their business. A common misconception in real estate is that you can just rely on referrals to generate leads for your business. The reality is that there are many other ways to get more online leads for your real estate business including having a website design that will help you stand out from the competition.


There are so many amazing options when it comes to web design, but don’t fall into the trap of thinking all websites look alike. The modern real estate industry is changing, and so are the expectations of buyers and sellers. That’s why it’s important to make sure your website reflects this change by being responsive, mobile-friendly, easy-to-navigate, and most importantly–engaging.

LAUREN RONAN

LAUREN RONAN

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